CREATIVE PLACEMAKING SPECIALIST
Reimagining cities and spaces through creative placemaking.
Born and raised in Mexico City, I am passionate for cultural, artistic and community happenings. I constantly seek new ways of engaging communities with different artistic disciplines.
With a love for architecture, design, art and interaction, I find the activation of public spaces are an underrated asset to our communities.
I work creating events and public art interventions which bring meaning and new experiences to assistants. On each project I gather myself around a team of professionals in architecture, engineers, project managers, producers, technicians and clients who together, we transform spaces and places.
Events + community + art + education + architecture + design + opportunities for local talent + economic growth = SOCIAL IMPACT.
Since 2003 I have collaborated in several large scale events and installations, from lighting the Tajin pyramids in Veracruz, working on Mexico's celebration of the centennial of the Revolution; to touring with Cirque du Soleil on their "Quidam" tour through Mexico. My thesis project "Latino 844B", a site-specific lighting installation at the Torre Latinoamericana in downtown Mexico City, achieved international recognition by the Lighting Academy in Firenze, Italy.
My passion grows through collective happenings, artistic collaborations and creating new ways for bringing wonderful minds and ideas, together.
In 2012, I moved to Phoenix, Arizona where I led during 5 years the Scottsdale Public Art program commissioning international artists for installing temporary artworks for the annual festival Canal Convergence at the Scottsdale Waterfront.
In 2017 I moved back to Mexico City where I was Studio Manager at the internationally known design firm Esrawe Studio. I also was Project Manager of ESRAWE+CADENA where I was liaison representing the studio and collaborating with major national and international arts organizations.
In 2018 I was commissioned by Sordo Madaleno Architects to develop the children´s area at ARTZ, the largest luxury commercial development in Mexico City. I curated the selection of playground equipment and public art works in order to bring creativity, public interaction and design to the community.
Also in 2018 I joined Another Company in Mexico City as Events & Production Director, where I was in charge of producing innovative and unique event experiences. I led a team of 10 junior producers with an average of 15-20 events monthly.
In 2019 I moved back to the USA and during the pandemic, I launched Mexican Spice, a family business dedicated to delivering authentic Mexican culinary experiences. As Operations Manager, I oversaw the daily logistics and operations of the business, including expanding its services to offer unique and authentic Mexican cuisine and event planning. I was in charge of fostering community and neighborhood relations in order to create partnerships and cross-collaborations with local and national businesses. During the initial stage of the pandemic, I was in charge of creating and promoting a crowdfunding campaign which raised over $40K in the first 3 days.
In 2023, I joined Friends of the High Line in NYC as Art Project Manager. I currently manage the public art commissions, acting as liaison with artists, galleries, fabricators, installation crew and internal team communication. I establish a comprehensive timeline including milestones and goals in order to stay on track with each project. I work closely with the Art Production Director for installing each commission on the High Line.
Additionally, I am also an IRS-VITA (Volunteer Income Tax Assistance) preparer, and assist low income individuals each year for tax preparation.
LET´S WORK TOGETHER!!!
I am constantly seeking new opportunities for collaboration. If you are interested, please contact me at email@example.com /