CREATIVE PLACEMAKING SPECIALIST
Reimagining cities and spaces through creative placemaking.
Born and raised in Mexico City, I am passionate for cultural, artistic and community happenings. I constantly seek new ways of engaging communities with different artistic disciplines.
With a love for architecture, design, art and interaction, I find the activation of public spaces are an underrated asset to our communities.
I work creating events and public art interventions which bring meaning and new experiences to assistants. On each project I gather myself around a team of professionals in architecture, engineers, project managers, producers, technicians and clients who together, we transform spaces and places.
Events + community + art + education + architecture + design + opportunities for local talent + economic growth = SOCIAL IMPACT.
Since 2003 I have collaborated in several large scale events and installations, from lighting the Tajin pyramids in Veracruz, working on Mexico's celebration of the centennial of the Revolution; to touring with Cirque du Soleil on their "Quidam" tour through Mexico. My thesis project "Latino 844B", a site-specific lighting installation at the Torre Latinoamericana in downtown Mexico City, achieved international recognition by the Lighting Academy in Firenze, Italy.
My passion grows through collective happenings, artistic collaborations and creating new ways for bringing wonderful minds and ideas, together.
In 2012, I moved to Phoenix, Arizona where I worked during 5 years at Scottsdale Public Art where I led the Public Art program with international artists presenting temporary artwork at Canal Convergence. While in Phoenix, I also launched Mexikaan Lighting Design, a collaboration with a women artisan collective from Tenango de Doria, Hidalgo, Mexico, in order to promote their traditional Otomí weaving technique.
In 2017 I moved back to Mexico City where I was Studio Manager at the internationally known design firm Esrawe Studio. I also was Project Manager of ESRAWE+CADENA where I promoted their collaboration in creating public art installations and activating public sites.
In 2018 I was commissioned by Sordo Madaleno Architects to develop the children´s area at ARTZ, the largest luxury commercial development in Mexico City, where I curated the selection of playground equipment and public art pieces in order to bring creativity, public interaction and design to the community.
Also in 2018 I joined Another Company in Mexico City as Events & Production Director, where I was in charge of producing innovative and unique event experiences. I led a team of 10 junior producers with an average of 15-20 events monthly.
In 2019 I moved to New Jersey and joined Mexican Spice, a small local business which delivers authentic Mexican experiences. As Operations Manager, I oversee the daily logistics and operations of this local business. Since I joined, the business has expanded its services to offer unique and authentic Mexican cuisine and event planning. I am in charge of fostering community and neighborhood relations in order to promote local businesses and seek cross-collaborations. During the initial stage of the pandemic, I was in charge of creating and promoting a crowdfunding campaign which raised over $40K in the first 3 days.
I am also an IRS-VITA (Volunteer Income Tax Assistance) preparer, and assist low income individuals each year for tax preparation.
LET´S WORK TOGETHER!!!
I am constantly seeking new opportunities for collaboration. If you are interested, please contact me at email@example.com